Unfiltered & Unapologetic

✨ 2. The Bold Brand Mentor

 

Name: Jordan Lee (she/they)
Business Name: Unfiltered & Unapologetic™

Who She Is:
Jordan is a former agency creative turned brand mentor for rebel entrepreneurs who want to break the rules and build cult brands. She’s fiery, quick-witted, and isn’t afraid to drop F-bombs in her captions.

 

Audience:
Creative entrepreneurs (mostly women & LGBTQ+), 25–38, who are building brands with big energy and aren’t interested in playing small or being “palatable.” They crave permission to be loud, raw, and magnetic.

 

Vibe:
Punchy colors (magenta, cobalt, neon green), gritty texture, bold type, neon meets retro grunge. Brand voice: think “brand therapist meets hype woman.”

Unfiltered & Unapologetic™ – Jordan Lee

 

✨ BACKGROUND

Jordan was already a powerhouse in her community — but her visuals didn’t match her voice. She needed a hell yes brand that shouted her mission from the rooftops.

 

🌀 CHALLENGE

  • Canva-branding with inconsistent tone
  • Didn’t want to look like every other online coach
  • Confused about how to blend professionalism with edge
  • No clear client path (from reel to offer)

 

🔥 SOLUTION

Rising Brand Studio brought the 🔥 with:

  • A bold neon-inspired color palette and grungy textures
  • A logo that looks like a tattoo flash meets protest poster
  • Brand voice guide: rebellious, brilliant, real
  • Designed a Brand Rebellion Bootcamp funnel with opt-in, quiz, and merch

 

🌕 TRANSFORMATION

Before: soft, forgettable visuals and unclear vibe
After: iconic, loud, unapologetically HER — with a community that proudly says “I’m with Jordan.”

 

📸 MOCKUP IDEAS

  • Branded meme-style posts
  • Bold quote carousels
  • Home page mockup with flashing CTA: “Brand Loud. Brand Proud.”
  • Merch mockup: shirts, stickers, tote bags with slogans like “Be Too Much.”