Luna & Lore
🔮 Luna & Lore – Marina Soleil
✨ BACKGROUND
Marina made stunning crystal jewelry infused with healing energy — but her Etsy shop and IG didn’t reflect her mystical vibe. Her photos were dark and her brand felt disconnected from the magic she channeled.
🌀 CHALLENGE
- Etsy shop looked basic and impersonal
- Brand wasn’t telling the story of the rituals behind her work
- She didn’t feel confident showing her face or voice
- Needed an email flow and visuals that felt like her altar
🔥 SOLUTION
Rising Brand Studio created:
- A luxe mystical brand identity rooted in moon phases and feminine archetypes
- New product photography with dreamy light + crystal grids
- A custom Shopify site with intuitive checkout, crystal care guide, and meaning behind each piece
- Ritual-based copywriting and lead magnet: “The Moon Ritual Starter Kit”
🌕 TRANSFORMATION
Before: maker brand with no clear identity
After: sacred feminine brand experience that sells intention and energy — not just jewelry
About The Soul-Led Shop Owner
Name: Marina Soleil
Business Name: Luna & Lore
Who She Is: Marina is a crystal healer and intuitive who creates handcrafted jewelry and ritual tools. She’s introverted but magnetic — she channels energy into her pieces and her brand is built on sacred storytelling.
Audience:
Spiritual millennials and Gen Z women (22–40) who love handmade magic, moon rituals, and intention setting. They’re into shadow work, manifestation, and supporting small spiritual businesses.
Vibe:
Mystical, feminine, warm neutrals with iridescent accents. Think handwritten script mixed with minimal type. A dreamy aesthetic with a grounded, sacred undertone. Brand voice: poetic, grounded, and mystical AF.